Sectors

Short answer A physical shop has a sensory advantage The scent must suit the concept Think in zones Avoid olfactory fatigue Measure more than turnover A shop scent should be noticeable, not explanator...

Short answer The lobby is the olfactory business card One scent doesn't have to be everywhere Rooms call for extra subtlety Signature scent as a memory Technology in hospitality Scent is not a solutio...

Short answer In hospitality, food is already scent marketing Protect the dining experience Where can scent add value? Locate odour problems first Choose a lower intensity Scent as part of hospitality ...

Short answer An office is different from retail Focus on reception Involve employees wisely Ventilation and working hours No health claims Brand consistency across locations Short answer Scent marketi...

Short answer A showroom sells imagination Use scent to strengthen the brand Take product odours into account Longer conversations call for comfort Scent zones for large areas Recognisability on repeat...

Short answer Cars are multisensory by nature Brand scent around the product Different brands, different scent language Watch out for workshop air The delivery moment as a brand ritual Multiple dealers...

Short answer Wellness: calm without aromatherapy claims Fitness: fresh is not the same as sharp Don't mask odour problems Zone smartly Prolonged exposure Materials and moisture Short answer Wellness a...

Short answer From square metres to feeling Don't choose a stereotypical "home scent" Common areas Watch out for new building materials Moisture and mould are a separate category Subtlety sells credibi...