Short answer
Wellness and fitness can benefit greatly from a well-considered scent experience, but different zones have different needs. A quiet spa, intensive training room and changing room do not call for the same scent or intensity.
Wellness: calm without aromatherapy claims
A spa can use scent to support a quiet, refined atmosphere. Green, woody, citrus or soft floral directions can evoke different moods.
That does not mean that an ambient perfume relaxes medically, improves sleep or treats stress. Its function is a sensory experience.
Fitness: fresh is not the same as sharp
In fitness areas, very fresh or menthol-like scents are often chosen automatically. That can work, but "fresh" doesn't have to be aggressive.
A dry green, aromatic or clean musk structure can feel modern without making the space smell like a cleaning product.
Don't mask odour problems
Sweat, moisture or drain odours first require good ventilation, cleaning and source control. Scent marketing comes on top of a technically healthy basis.
Zone smartly
Entrance, reception, training floor, changing rooms, treatment rooms and relaxation zone can be considered separately. Sometimes one signature scent in the entrance is enough to establish the brand identity.
Prolonged exposure
Employees are present for hours and regular members return frequently. So choose a formula and intensity that do not quickly become tiring.
Materials and moisture
Wellness environments often have higher humidity and different ventilation than retail. That influences scent distribution and must be taken into account during installation.