Restaurants · brasseries · cafés · bars · coffee bars
Scent marketing for food & beverage
Guests choose a venue for the food and drink, but mainly remember how it felt. A well-considered ambient scent sets the tone as soon as the door opens and keeps your venue recognisable, even on a second or third visit.
Sound familiar?
What your guest smells on arrival
The smell of frying that reaches the dining room, the smell of cleaning products after closing time or a toilet just a little too close to the dining area. Guests notice it straight away, even if they don't say anything about it.
A subtle ambient scent takes over that first impression, without competing with the smell of your kitchen.
What scent does in your store
Food and beverage is a broad sector: a brasserie, a cocktail bar and a coffee bar each ask something different of a scent. What they share is that taste and smell are closely linked. The scent should support the experience, never overpower the food or drink.
- Restaurants and brasseries – a soft scent at reception and in the toilets, so the dining room itself leaves room for the smell of your dishes.
- Cafés and bars – warm, woody or spicy scents that radiate cosiness and push the smell of beer and cleaning into the background.
- Coffee bars and lunch spots – fresh, light scents that complement the smell of coffee instead of clashing with it.
- Toilets – a fresh, clean scent that makes the difference in a space that guests always judge.
Recognition that lasts
Anyone who smells the same scent on every visit connects it with your venue after a few times. This way, scent becomes part of your concept, just like your interior, your music and your menu. If you have several locations, the same scent ensures a recognisable experience at every one.
Recommended scents
for food & beverage
Warm and fresh scents that radiate cosiness without disturbing the taste experience.
Devices tailored to your space
A small coffee bar calls for a different device than a large dining room with high ceilings. We match the device to the floor area and air circulation.
Practical guidelines
How to use scent effectively
Intensity
Low in the dining room, slightly higher at reception and in the toilets. The food remains the star.
Fixed or variable hours
Let the diffusion follow your opening hours and start half an hour before the first guests arrive.
Placement
At the entrance, in the corridor to the toilets or in the lounge. Not right next to the tables or the kitchen pass.
Point of attention
Avoid sweet, gourmand scents in the dining room. They compete with your dishes and drinks.
Get started
Ready for a venue that stays with people?
Already know what you're looking for? Order your scent and device straight away in the shop. Prefer to discuss your space first? Then we'll put together a tailored scent concept with you.
Free shipping
From 2 scent bottles
Personal advice
Find your signature scent
30-day trial period
Test your diffuser risk-free
Sustainably produced
Refillable and reusable