Trials

Experience first. Then decide.

Scent is difficult to judge on paper. The same scent can feel completely different when it is subtly diffused through a shop, hotel lobby, office or other space over several days.

With an Inscentive Trial, we test a professional scent strategy in your own space for 30 days — not just to ask whether you like the scent, but to discover how it behaves and how it can best be used.

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How does a trial work?

Three steps to the right scent

1. We get to know the space — what is the function of the space, who comes there, and what role can scent play in it?

2. We select the right scent — from our scent library, we put together a shortlist that suits the brand and the space.

3. We install the technology — a professional scent diffuser, optionally supplemented with motion detection.

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A trial is not a gamble

We collect data

The motion sensor records activity per time period: busiest and quietest hours, peak days and evolution throughout the trial. We report this as Store Activity, not as visitor numbers.

We also see when additional scent pulses were triggered by activity — this shows how the technology responded to the use of the space.

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Actual scent consumption

During the trial, we monitor how much perfume is actually used. This helps us determine the right intensity and later make a realistic estimate of annual consumption.

The goal is not maximum diffusion, but the right scent experience with as little unnecessary consumption as possible.

Adding sales data

For retailers, an extra layer of information can be added: the customer can enter sales data for the same period, so that Inscentive can place it alongside the measured activity level.

That gives much more context than turnover figures alone — for example: “Turnover rose by 8% during the trial, while the measured activity level increased by 3%.”

Credible data, no inflated claims

When turnover rises during a scent trial, that does not automatically mean that scent was the cause. That is why we present such data as insights and correlations, supplemented with simple feedback from visitors or staff.

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Inscentive Insights Trial Report

At the end of the test period, we bring the available information together in a clear report, including:

Store Activity — how did activity evolve during the trial?
Smart Scent Activations — when did the system adjust the scent diffusion?
Fragrance Consumption — how much perfume was actually needed?
Sales Performance — which commercial developments were visible when sales data was added?
Recommendations — which scent, intensity and settings do we recommend for further collaboration?

Then you decide

After 30 days, we evaluate the scent, technology, data and feedback together. Does the chosen scent not work as expected? Then we know. Is the experience convincing? Then we translate the test into a consistent long-term approach.

This way, a decision about professional scent marketing doesn't have to be based solely on a presentation or a scent sample. You have experienced it yourself, in your space, with your customers, with your data.

Test. Measure. Refine.

Discover what scent can mean for your space

A strong scent strategy doesn't start with a long-term promise. It starts with looking carefully, testing in a targeted way and then improving. That is the Inscentive Trial.

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