Short answer
Scent marketing in offices is mainly suitable for reception, hospitality and shared brand zones. Because employees spend many hours there, scent choice and intensity must be set with extra restraint and sensitivities must be taken into account.
An office is different from retail
A customer may spend twenty minutes in a shop. An employee spends eight hours in the office. The same intensity is therefore not appropriate.
In workplaces, comfort comes first. An ambient scent must not disturb concentration or well-being and must be easy to adjust when there are complaints.
Focus on reception
For many companies, the greatest value lies in the lobby, reception, meeting centre or hospitality zone. There, scent can support the brand identity at the moment customers, applicants and partners walk in.
An architectural firm, for example, may choose a very different olfactory image than a sports company or private bank.
Involve employees wisely
Scent is personal. An internal process can help identify sensitivities and strong objections in advance, without reducing the choice to a popularity contest.
Test a new scent first for a limited time and at low intensity.
Ventilation and working hours
Professional programming makes it possible to use the scent only when the zone is active. In a reception that closes after 6 pm, permanent diffusion makes little sense.
No health claims
An office fragrance is not a treatment for stress, productivity or concentration. Some scents can be subjectively experienced as calming or energising, but Inscentive positions ambient scent as part of the spatial and brand experience, not as therapy.
Brand consistency across locations
For companies with several offices, a subtle signature scent in reception areas can create recognition. The technical setting is adjusted per building, even when the scent itself stays the same.