Scent marketing and behaviour

Short answer A scent doesn't need a name Scent and autobiographical memory Why is this interesting for brands? Recognisability takes time The power of subtle repetition Short answer Scents can be part...

Short answer A brand is not only seen Congruence makes an environment credible The role of scent Multisensory does not mean maximal Start with the desired experience Short answer Sensory marketing is ...

Short answer Actual time and perceived time are not the same The overall environment determines the effect Why subtle intensity matters How do you test it in your shop? Not a goal in itself Short answ...

Short answer Start with one question Three types of KPIs Work with a baseline measurement Don't change everything at once Don't just ask: "Do you like the scent?" Look at the long term too Short answe...

Short answer 1. The scent is pleasant but not relevant 2. The intensity is set too high 3. The air flow is ignored 4. The scent has to solve a technical problem 5. Everything keeps changing 6. The sce...

Short answer What does a meta-analysis show? Congruence is important Research also finds zero and negative effects Scent and memory What can we not promise scientifically? The strongest application is...

Short answer Scent first changes the context No invisible sales button So where does the value lie? Scent and memory What does this mean for retailers? The right conclusion Short answer Scent can infl...

Short answer More than a pleasant scent How does scent marketing work in practice? Why do businesses use scent? Subtle works better than loud When is scent marketing interesting? Short answer Scent ma...