Short answer
A brand scent must be present clearly enough to give the space character, but subtle enough not to constantly demand conscious attention. The ideal intensity is not a fixed device setting: it depends on the scent formula, room volume, air flows, length of stay and audience.
Intensity is part of the design
The same scent can feel elegant and transparent at a low dosage and become heavy or tiring at a high dosage. Intensity therefore changes not only how much you smell, but also how you experience the scent.
That is why dosing is part of the scent strategy and not just of the technical installation.
Habituation is normal
When employees work in the same space every day, olfactory adaptation and habituation can cause them to perceive the scent less strongly over time. That is no proof that the device needs to be turned up.
A common mistake is that staff keep increasing the intensity because they no longer notice the scent themselves, while new visitors immediately experience it as strong.
Use fresh noses
So have the settings assessed by someone who has just walked in. Ideally, the scent is checked at different times of the day, because temperature, doors and ventilation can change.
Take length of stay into account
A scent that is suitable for a transit zone can be too strong for an office where people sit for eight hours a day. The longer the exposure, the more important subtlety and comfort become.
Start lower than you think
With professional diffusion, it is often better to start conservatively and adjust gradually. The intention is not to fill every cubic metre with maximum scent concentration, but to create a stable background.
Less scent. More meaning.
For Inscentive, microdosing means that scent is used in a controlled way. It is not the amount of perfume that makes a scent strategy professional, but the precision with which the desired experience is achieved.